A week ago we posted an article on The Get Out Clause shooting a video in front of surveillances cameras. I think it’s a wonderful idea by it’s originality. People recall and admire such initiative and clever thinking; what made it viral is that it’s fresh and appealing. Well here is another fresh and appealing [...]
Archive for May, 2008
Where musicians meet to play (1)
Posted in Music 2.0/Networking, tagged band match making, band promotion, bandmix, classified ads, craigslist bands, finding band members, finding musicians, kijiji on May 28, 2008 | 5 Comments »
Finding musicians to play with, or finding that extra member to make your line-up complete can be a total drag. It can also be a very exciting moment considering that the newcomer may freshen up your music. But even if he does the whole process is tiresome and very time consuming – probably even worse [...]
How should bands organize their tours? (1)
Posted in Touring & Gig Swapping, tagged band, band promotion, band tour, excellent shows, fan base, future gigs, indie band, local bands, promote, promoting a tour, self financed touring, steady fan base, street team, tour merchandise, touring bands on May 26, 2008 | 1 Comment »
I toured a lot in the band that I was in from the mid 90’s to 2002. We were indie and everything was self financed and all of us were broke!
1st you gotta have a reason to tour. If you already have an album out and you want to promote it thats great but if [...]
How bands can get creative with their music videos
Posted in Booking & Promotion, Music 2.0/Networking, tagged band promotion, cctv, diy bands, DIY videos, Freedom Of Information act, music video, ok go, ROI, serveillance cameras, the get out clause, youtube on May 22, 2008 | 2 Comments »
If you haven’t heard of them yet, The Get Out Clause is a band from Manchester who are getting massive exposure and recognition from their latest music video. You’ve all seen Ok Go’s Here We Go Again video I suppose, generating over one million views in the first six days after it’s release (they’re over [...]
Why do bands want to make a living as bands?
Posted in Band Talk, tagged addiction, band problems, bandmate addict, big ego, bombing show, depressed, downsides to being in a band, gas prices, make living as band, replacing musicians, stolen gear on May 15, 2008 | 5 Comments »
It’s now been 3 months since the launch of this blog, and looking back on what I’ve learned as a doggy seeking insightful content, I realize that being in a band and trying to live off it, when looking at the odds, has something of a wreckless behavior (sentence to be taken lightly). It is [...]
Why it’s hard for bands to get fans to come back to their shows
Posted in Booking & Promotion, tagged Band Merchandise, band promotion, bands and fans, bands fans, Booking & Promotion, booking gigs, cds, cooperative, fan base, following, promotion, saturation of market, t-shirts on May 13, 2008 | Leave a Comment »
“Because of a phenomenon in business called saturation of market. It happens the same way to the guy selling fish or oranges up and down the street. People in a small demographic area can only eat fish so often. The answer is multifaceted. Change or better still diversity must be instilled. Example: If you play [...]
Why bands could consider sponsorships with brands
Posted in Band Revenue, Industry Talk, tagged apple, band promotion, bands, bands souvenir, Booking & Promotion, brand your band, branding, brands, marketing bands, marketing deal, merch, merchandise, music in 2d, music industry model, pepsi, promote your band, promoting band with brands, record labels, reebok, Yael Naim on May 11, 2008 | 4 Comments »
Branding of the Bands
We previously posted a topic on why bands should consider music licensing as an alternative revenue model – here’s taking it a step further. Brands are starting to open up their doors to independent acts. We already had top shot mega stars in bed with brands (think Michael Jackson/Pepsi venture, 50 [...]
What bands have to say about the music industry
Posted in Industry Talk, tagged A&R scouts, bills, charts, dick dale, interview, merchandise, Music 2.0/Networking, record, revenue, sales, traditional music business on May 2, 2008 | 1 Comment »
How the traditional music-business model, based around radio air-play and record sales and being displaced by music 2.0, is viewed by the bands.
