If you could make a few cents everytime a fan downloads or streams one of your songs, would you? That’s the idea behind TrueAnthem (crunchbase profile), a company that’s developing an advertisement platform disguised as a widget: bands allow their fans to stream and download their music for free, and brands place 3-5 second ads [...]
Archive for July, 2008
Why busking could be a good option to get your band some gigs, new fans … and CD sales
Posted in Booking & Promotion, tagged band promotion, busking, CD sales, selling cds in the street, street musician, street music, street venue on July 30, 2008 | 3 Comments »
For those of you who don’t know Bob Baker, he’s a very respected figure in the music industry. His website is full of resources for bands that wish to boost their online marketing skills. Here, he interviews Terry Prince, a busker in Santa Monica who sold 15,000 CDs in a little over a year, playing [...]
How street teams help bands promote gigs
Posted in Booking & Promotion, tagged advance tickets, band promotion, band website, bulletin boards, buzz, cd release dates, discounted tickets, expenses for promotion, fliers, grass roots, new merchandise, promote event, promote shows, promote upcoming shows, street team, studio, touring, upcoming events, upcoming shows on July 28, 2008 | Leave a Comment »
The basics
A street team is a group of individuals who are dedicated to promoting a band or a gig / event for a band. Most of the time street teams are made up of friends of band members who go out and publicize or advertise for the band in return for a “shout out” at [...]
How bands can get creative while leaking their own music
Posted in Music 2.0/Networking, tagged album leak, alkaline trio, band buzz, band promotion, deerhoof, fresh born, leak, leaking, leaking album, leaking music sheet, love lovew kiss kiss, music sheet on July 26, 2008 | 3 Comments »
Great initiative by Deerhoof. The rock band of a most experimental nature decided to leak their new single in the form of a music sheet instead of a mp3. The band encourages anyone to download a copy, record a version and link it back on their site. Grab a hold of it here and follow [...]
Discrevolt: How bands can promote their digital sales with download cards
Posted in Booking & Promotion, tagged after the show, band promotion, buzz, CD sales, custom download cards, digital music format, digital sales, discrevolt, download cards, merchandise, mp3, promoting your band, promotion, shows on July 24, 2008 | 9 Comments »
In one of our merchandise topics, we had suggested that distributing songs in a digital format at shows could have some potential but the process was most likely hazardous since you would need a laptop handy and ask your fans to bring USB sticks. The idea is far-fetched but one company found the solution to [...]
FanCorps: How bands can manage their street teams online (1)
Posted in Booking & Promotion, tagged band promotion, bands and fans, fan base, fan promotion, fancorps, fancorps.com, fans, fans helping bands, fans promoting bands, offline street team, online street team, record stores, reverb nation, street team, street team promotion, trafficonline on July 20, 2008 | 3 Comments »
For all you bands who have very dedicated fans, dedicated enough to help you promote you shows, your releases and be part of your street team, here is a website you might want to look into.
FanCorps.com is an online street-team management system. Although there are other websites out there that offer street team features (i.e. [...]
Online music search engines: where fans can stream unlimited free and legal music
Posted in Music 2.0/Networking, tagged anywhere.fm, deezer, finetune, grooveshark, jango, music search engines, online radio, radioblogclub, seeqpod, songza, streamzy, stumbleaudio on July 18, 2008 | 8 Comments »
For some time now I have wanted to post an article on all the streaming music websites I use as an excuse not to buy CDs anymore. Mruff!
Stumbleaudio: Just discovered this one today. It’s a Stumbleupon for indie music. Users can ‘thumbs up/thumbs down’ the songs so as this website will grow the recommendation feature [...]
