I received a mail from SonicBids to let me know that they are opening up an affiliate program, and will now pay members to promote their services via banners and text – getting someone to register for a free Sonicbids trial account will reward you (the affiliate member) with $3.
Sonicbids has teamed up with Comission Junction, a leader in affiliate marketing programs, to provide real-time reporting, and monthly commission checks. All you have to do is sign up for the Sonicbids Program directly through the Commission Junction Member’s Area – you can create a Commission Junction account here.
As some of you probably know, SonicBids provide an online platform where artists can build electronic press kits and submit them to thousands of venues/ events/promoters around the world. With over 160,000 bands and more than 14,000 promoters, they claim to be the industry reference for booking gigs. They make money by charging membership fees (for bands), listing fees (for promoters), and submission fees (for applying artists). Many event promoters work exclusively with SonicBids, making it an indispensable crossroad for bands who thrive to tryout all possible resources to book gigs.
Some people love Sonicbids, and some hate them. The latter argue that having to pay a monthly fee plus a fee to submit your EPK to events without any promised results feels like a scam. Their frustration is apparent when browsing through the site’s forums – but then again, you can’t expect a service in such a crowded and confused business to magically suit everyone’s needs. For some more discussions on this love/hate relationship between Sonicbids and bands, here’s a Wired’s post on the matter.
In any case, Sonicbids aren’t chompin’ cigars all day long with their feet on the table, at least that’s not the impression I’m getting. Their newsletter suggests tons of interesting gig/licensing opportunities/advice at least three to four times a day. So for them to open up an affiliate program is intriguing. Either business is going very well or they are in dire need of new members.