Posted in Booking & Promotion, tagged a cursive memory, bar code, barcodes, camera phone, cellphone wallpaper, listening post, promote music, promotion, ringtones, scanlife, tour dates, wired on October 11, 2008 |
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A band called ‘A cursive Memory’ has found a rather original approach to promote music. It is placing specific code-bars on posters that can retrieve information for anyone who has a camera phone and the free ScanLife application installed. Basically the Scanlife technology allows you to take a picture of a code and extract a URL. So instead of typing one on your phone’s keypad which is a hassle, you are instantly taken to a web page. ‘A Cursive Memory’ uses this to distribute content like cellphone wallpaper, ring-tones and tour dates.
Check out this video to get a clear idea of how this works:
Wired’s Listening Post has more.
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Posted in Industry Talk, tagged fan funding, licensing deals, listening post, market place, music market place, ringtones, sell a band, sellaband, the cell freak, wired, youlicense on August 22, 2008 |
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Here’s an update on Youlicense (the music licensing marketplace) – the startup has been fairly active in the past months, sealing deals here and there to consolidate its position in the online-licensing market.
- TheCellFreak, a free mobile content site, wants to license up to 1000 songs from YouLicense users. Although they’re only willing to pay about 25$ per each song license (which isn’t all that much money), it’s still a step in the right direction, as your tunes will most likely be downloaded as ringtones, making for great exposure. In addition, the deal is non-exclusive, meaning you still have full control over your songs. All in all it seems like a pretty quick and painless way to get your music distributed through an exciting new channel.
- YouLicense has also developed partnerships with a couple of independent labels, the last one to date being SellaBand. The online fan-funding site is seeking licensing deals for 11 of it’s 24 artist roster. The earning will be split in 3: 30% to the composer, 30% to YouLicense and 30% to the Believers (Believers is a term SellaBand uses to call those funding the albums). Wired’s Listening Post has more.
- Also, YouLicense just received an extra $1 million in funding to further develop it’s global advertising strategy and content acquisitions. Yea I know, who cares:) But this also means that early-adopters of this platform might have a chance of being the first to be discovered as it becomes more established.
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