The way bands promote shows (2)
March 16, 2008 by Weedback
5 pointer method:
How to get people to keep coming to shows:
1) Post about your show on MySpace, Facebook, and any other site where you can post events for your band
2) Every time you are talking to someone, if they ask you what you are up to these days (and this comes up in almost every conversation I have!), mention your show and be very enthusiastic about it. Be sure to have business cards handy that sends them to a website (be it MySpace or a homepage) that gives all the details about the show they need!=
3) During a show, encourage the audience to come talk to you afterwards. Offer to take pictures, sign autographs on CD, whatever! Talk to everyone you can at the end of every show and thank them for supporting you. Show an interest in what they have to say and LISTEN to what they have to say carefully. Take an interest in the lives of people who support you. Remember people’s names! Or at least some things about them that you talked about at the end of a show. It will come in handy the next time they come to one of your shows.
4) Find fresh faces… whether it’s a local independent radio (colleges and universities are an awesome source for radio airplay if they have a station), or local publications, your local paper, wherever. FIND NEW PEOPLE and tell them what you do. Give them a business card. Be enthusiastic but not overbearing. Again, show an interest in what other people have to say, because it’s not all about you!
5) Practice, practice, practice!!!! Make your shows the best they can be by being well-rehearsed and make sure you sound awesome at every show!
Union of Lanterns www.myspace.com/unionoflanterns
It’s good to build up a mailing list to tell people about shows, but you have to get out there and get to know people and be a part of what is going on. (Think about how many shows you go to based on emails you receive…)
World of Melon www.myspace.com/worldofmelon
The best advice I can give you (other than finding a super motivated indie booker type) is to go out and meet the club owners personally or use contacts you have in different locals to get into places. It’s all about relationships… the more you know, you know?
Tims Myth www.myspace.com/tmyth
Concert promotion: it is a mixture of everything! Spreading the “word”, local press, fans, radio… difficult to say. If they pick you up it goes quickly, if not it is tough, but keep on working! That’s all you can do! Forcing prople to love your music is only done in the commercial music, but that i often don’t like…… :-)
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