Here you will find part 2:
Ok, so we all know that living off our music as bands is no walk in the woods, unless were speaking about woods infested with blood thirsty grizzlies. So what other options do we have besides making money at the door and selling awesome t-shirst with complementary coffee mugs at shows? For those of you who haven’t thought about licensing your music, here’s a little video that might enlighten you.
So where to find the supervisors and content creators that seek out original tunes for their projects? Well hooray for internet and online music licensing agencies ! These sites are poping out of nowhere these days, probably because the demand for fresh new talent has increased. They attract the media companies and they allow musicians to create profiles exposing the music they submit. Here are 3 websites we discovered that are worth looking into.
This site’s model is simple and intuitive. It allows artists to create a profile and upload their tracks. You describe your tracks with a rather hefty tag system that allows companies to search, find and listen to your music. These companies can either browse the sites musical repertoire or post job offers to musicians called ‘opportunities’. You, as a subscribed member can check out what opportunities are available and submit your work. Anyone can post these opportunities so you’ll find many different types of offers with rates scaling from a couple of bucks to thousands of dollars. The gigs proposed aren’t always explicit as you are generally served a rough description of what you must submit, but the general feel is there. YouLicense is a new comer so you wont find more than 10 simultaneous offers at once, but its growing fast as well as its community. Definitely a site worth following up on.
Pump Audio act as music brokers: you submit you tracks and they run it through their vast list of media contacts. Once they find a company interested in a track you produced, they license it to them. You then perceive 50% of the revenue generated by the deal. You retain the whole copyright for your songs and your agreement with Pump is non-exclusive, meaning you can continue doing what ever you want with your tunes. You only allow them to place your music. If they get results, you get results, and they are connected to major clients such as Nike, Kellog’s, Kodak, MTV, NBC studio, New line cinema etc. Then to say if they will bring you any business is hard to say but they have earned millions of dollars for indie artists, generating over 80 000 placements in TV last year.
Magnatune is a independent record label with a roster of over 200 artists. They sell the music for fans and they sell the licenses for producers, content creators or individuals. The proceeds are also split 50/50. Like Pump your music is pre-cleared and you keep full control over it. Here you can browse the catalog and purchase a license or a song at very affordable rates. It’s like an online music store besides that you can buy the right to use the tracks for commercial use. This goes so against the current ‘iTunes’ philosophy of grasping on to DRM protected songs where the consumer is the one who gets ripped off in the end. Of course this type of music website isn’t for everybody but it just goes to show a different angle to the relationship a record label can have towards its artists.
These aren’t the only websites that deliver pre-cleared musical content, others are out there and they all have their own particular model. Next Wednesday we will cover a couple more. Any feedback is most welcome.
Keep on murffin !