If you haven’t heard of them yet, The Get Out Clause is a band from Manchester who are getting massive exposure and recognition from their latest music video. You’ve all seen Ok Go’s Here We Go Again video I suppose, generating over one million views in the first six days after it’s release (they’re over 34 million now…), well The Get Out Clause’s videos is kind of in the same vein. The band not wanting to spend any money whatsoever on the production let the city of Manchester take care of it. All shoots were captured by surveillance cameras in eighty different locations around town. Ingenuous! Not much trouble at that you might think, The UK has over 13 million CCTV cameras all round the country (lots of millions in this post…). Then they legally requested the footage under the “Freedom Of Information act” or whatever. It can’t get much more DIY2.0 than that. They also launched their single in a nicely wrapped hand-made CD package through their website. Talk about owning ROI.