For those of you who don’t know Songza, well lets just say you really should. Why should you? Cause it’s great! If that’s not enough for ya I’ll add a couple of its attributes. Songza is a music search engine unlike many others. It first started grabbing its content from Youtube and rapidly made a name for itself from doing so. Then it seeked to aggregate music from muchos other sources which it brilliantly did as the catalog now exceeds 28 million tracks. Songza accomplished this by teaming up with other music search engines such as Skreemr and the new Seeqpod, but they’ve got way bigger plans then just playing tunes and creating play-lists in their slick, sober reddish of an interface: Songza is taking on targeted ads for band and labels. They call it the Self-Promotion Beta Program. Here is an extract of Songza’s press release for the launch of the program explaining how it works:
For only 99 cents, bands or record labels can have a song featured for a 24-hour period in the Recommended list on the Songza homepage, which is currently getting over 40,000 visitors per day. Bands and labels will also get to define the links that appear next to the song while it’s playing, so that people can buy the song or visit the band’s website.
“This program gives artists a unique chance to reach new fans for an extremely affordable price,” said Songza president Scott Robbin. “It’s micro-marketing for bands and labels, and it’s a valuable and affordable proposition for artists wanting to build a broader audience.” Bands and labels can apply for the Self-Promotion Beta Program via a simple online form at Songza.com.
The idea is great for indie band promotion, or any type of promotion for that matter.The only thing is how long is the waiting list gonna be when they get out of beta stage, and what can we expect after that? They might follow Google’s Adsense model, by displaying ads for bands that are similar next to your search results. Or maybe they’ll boost up prices for that front-page slot. Probably a bit of both. Whatever they have up their sleeves, this doggy is impatient to see.
Mruff to the miaou to the woof, woof, miaou.