In one of our merchandise topics, we had suggested that distributing songs in a digital format at shows could have some potential but the process was most likely hazardous since you would need a laptop handy and ask your fans to bring USB sticks. The idea is far-fetched but one company found the solution to spin it in the right direction.
Discrevolt is an online music store that offers a very cool distribution method for bands who want to level the field for their digital sales. They manufacture unique download cards that bands can sell at their shows, or simply give away for promotional purposes. This makes sense in the current state of affairs as CDs aren’t as viable these days. Digital music formats are making major head-way sales-wise but due to their intangible nature the product is not easily promotable in the offline world. These cards sort of make up for that as they are customizable. Bands can create and submit their own designs and have them printed. This encourages a new form of collectible items fans can relate to. When bands meet and greet with their fans after the show they could hand away these cards creating healthy post-gig buzz.
I find this to be a great solution bands should consider. Mp3s are rising very high but CDs are not dead and vinyls are still in the loop. People need to see and feel their product so cutting the cake in two gives you download cards. They very well may become the next big thing