Great initiative by Deerhoof. The rock band of a most experimental nature decided to leak their new single in the form of a music sheet instead of a mp3. The band encourages anyone to download a copy, record a version and link it back on their site. Grab a hold of it here and follow instructions if you want to participate. Already 7 covers have been submitted.
It came to my attention that Deerhoof was not the first established band to have come up with the idea. Alkaline Trio leaked their single “Love Love Kiss Kiss” just a couple of months ago in the same way asking their fans to video tape covers and upload them to a youtube channel.
For whatever reason Deerhoof’s leak caught much more attention. How viraly genius is this on a promotional level? Shame on me to point out the lucrative outcome here but it is worth mentioning. The story spread through the web like wild-fire and will most certainly encourage others to act upon the same idea. Funny thing how going back to the very first ‘musical format’ as to speak and leaking it would create such buzz. I wonder how releasing a piano-roll sheet would do.