Lots of news on Oasis lately. Since they’ve started their tour, and more precisely since Noel Gallagher got attacked on stage the other day in Toronto, the band has been getting some hype. Now they are aiming for more by giving away a promo package on the 17th in NME‘s weekly music magazine. The package includes exclusive content on a CD-rom and a songbook with music sheets of three tunes from their upcoming album.
Bands have been getting really creative this past year trying to promote their latest releases. We’ve seen free mp3, free albums, pay-what-you-want albums, free concert tickets, even free hidden concert tickets (NIN nails pulled that one off of course).
The free music sheet strategy had already been tried by DeerHoof and by Alkaline trio a few months ago and probably by other bands I’m not aware of. Oasis is following the same model as the other bands, asking their fans to perform a version and upload it to a website (Alkaline trio opted for a youtube channel, DeerHoof sent their fans here, and for Oasis you can logon to oasisinet.com/digoutyoursoulsongs).
It’s a great idea really since your interpreter-fans get those songs crammed into their heads before actually listening to the real version. It gets some buzz going, promotes creativity and targets hard core fans. Unfortunately not every band can do this and expect great results, but writing down a real score once in a while is a good exercise for any band I suppose. Wonder if Oasis wrote theirs by themselves…