See, those are his words, not mine. What an exhilarating sensation to promote theft, I should try it more often.
As Brad puts it: “It’s got ten songs, you can pay what you want, it’s available in CD, MP3 & FLAC. There’s no stupid DRM and it’s Creative Commons licensed. CD purchases get instant downloads and the full audio multi-track source will be available in the next day“.
Brad, as some of you probably know, became massively popular with his first album I Don’t Know What I’m Doing giving it away for free in different digital formats. He was also one of the first artists to give away the separate tracks of his songs so people could remix them. For his new release he’s doing things the same way:
“A lot’s changed since I started putting music on the Internet way back in 2001. Artist-endorsed free downloads were shocking. Flexible pricing was still an untested novelty. It was rare to find source files from artists and sharing music wasn’t encouraged by new artists.
And I honestly couldn’t imagine why I’d do things different. The only reason I, a dude who made an album by himself in a country basement, has had any sort of success is because people took it upon themselves to share my music with their friends. They remixed it, they used it in their videos, they played it on their podcasts, they included it in software and games and it took on a life of its own.”