Lp33 is like MTV but for indie bands. Very bling-bling type of website with a hip-pitch that just sounds wrong to my ears. On the front page I’m greeted by an automatically-playbacked daily or weekly ‘insider bla’ video with this dude who blurts out that, unless I’ve been living under a rock for the past few weeks, I’ve probably never heard of this wannabee pop-rock band called I-94 and their new single “Breathe”. I was so grateful to have never heard the band before and instantly hated Lp33 for throwing them in my face.
Nothing really amazing to this site besides the fact they think they’re the next big thing.
Ok, so if I’m taking time to write a little post on them it’s because they do have some interesting features that may bear some fruit if ever they were to become very popular.
One cool aspect to LP33 is that they try to do it all: it’s a social network, a promotional and digital-sale platform, a classified ad site, a potential licensing website. Tons of tools are offered to bands to get their music out there (and by out there I think they secretly mean in their system) like analytics and video editing. Here’s a list of things an artist profile offers:
Another cool thing is that, even if the startup is backed by big shot music executives that will ultimately encourage formula-type music, LP33 is still about underground/indie bands, and that is what the current digital music scene needs right now.