A band called ‘A cursive Memory’ has found a rather original approach to promote music. It is placing specific code-bars on posters that can retrieve information for anyone who has a camera phone and the free ScanLife application installed. Basically the Scanlife technology allows you to take a picture of a code and extract a URL. So instead of typing one on your phone’s keypad which is a hassle, you are instantly taken to a web page. ‘A Cursive Memory’ uses this to distribute content like cellphone wallpaper, ring-tones and tour dates.
Check out this video to get a clear idea of how this works:
Wired’s Listening Post has more.