Back in June, checking out some TechCrunch Pitches, I had spotted this elevator pitch for a booking service called MPtrax.com that aroused my curiosity, and just today I was browsing through this interesting post on Music Think Tank, discussing web-based fan-funding platforms for gigging bands, and I fell across a tiny link that lead me to this booking service’s promotional video.
Mptrax.com is now in beta and open to the public.
Basically this website is a place where bands sign-up to get booked by event organizers, and where event organizers sign up to book bands. Bands create a profile with all the basic stuff like bio, uploaded songs, embedded videos (etc.) in addition to their gigging requirements (how much they intend to get paid, how far they’re are willing to travel to play the gig and so on). Event organizers, who range from individuals to promoters and club owners, browse through Mptrax’s database in hopes to find signed-up bands in their area. It’s a marketplace of sorts that hopes to facilitate the creation of gigs, events and parties.
This is one of the first web services I encounter that finally allows bands to market their gigs, but of course this will only work if they can reach a critical mass of users.
For the bands the requirements page (requirements for a gig that is) is pretty flexible and lets event organizers make different offers to book the band. Bands can also promote their gigging availabilities through a calendar widget with a ‘Book Us’ button right next to it. You can even embed a ‘Book Us’ button in your own Youtube videos. Mptrax takes a $10 hold on your PayPal account every time you accept a gig request (and gives your money back If ever the event is off).
For the event organizers the process is pretty straightforward. You search for bands, find some you like, book them or make them an offer to try to get your event on the way. They even added a little check list for people who aren’t used to the booking process just so things run smoothly. $10 are also taken off you PayPal account once you request a band to play.
So basically Mptrax makes $20 for each event that reaches completion. Not a bad business model if they can get the right amount of traffic. Although I’m not sure venues will pick up the pace rapidly with this service, I do believe this is a good alternative to help organize house concerts.
It’s a good idea worth checking out. If you go to their FAQ page you’ll more then enough videos to explain exactly how it works (never had I seen so many instructional vids for a service before)