About two weeks ago I discovered an online box office called Stubmatic. I had prepared the article and was about ready to post it when I got caught up in our whole gigdoggy.com beta launch. Today I received an email from its CEO John Baker notifying me that the website now has an affiliate program. This encouraged me to finally post this here article, and for asking John a few questions about his service, the answers to which you’ll find at the end of all my rambling.
As mentionned above, Stubmatic is a online box office that allows you to sell tickets. If you are planning an event, this type of platform will represent an online portal where you can centralize all your ticketing endeavors and track your results through Stubmatic’s analytic tools. You can also promote your gigs and sales via their MySpace integrated widget. But their main advantage/difference with other online box offices like EventBrite or Ticketmaster is that they don’t pre-charge on a per-ticket basis – Stubmatic works with a monthly subscription model.
And now they have implemented an affiliate program to encourage third parties to get the word out. So if you need a simple and easy ticketing service (and want to show Gigdoggy some love:-), subscribe to one of Stubmatic’s monthly plans by clicking on the link bellow:
I’ll now leave you to a little Q&A me and John had via email:
What was your main motivation to go up against services like TicketMaster and EventBrite?
My main motivation for going up against these sites was from frustration as a consumer with paying extremely high booking fees that were going straight into the pockets of Ticketing companies. It seemed very inefficient, so we thought about how we could create a new service and provide bands, venues, theaters etc with an alternative option to the likes of Eventbrite or Ticketmaster. Our solution was to use PayPal on the back end and by keeping the solution simple we drastically reduced our overheads and have been able to offer a ticketing solution for a low monthly fee, instead of charging traditional booking fees. We don’t actually process any transactions ourselves, we instead set-up the transaction between our users and their customers directly with PayPal. Which also means our customers don’t need an expensive PayPal Pro account. We are able to use PayPals API to track the progress of these transactions, managing allocation of tickets once the payment is complete.
Are you particularly aiming the music community with your service or do you plan on expanding your niche?
Our aim is to provide a service to the smaller “grass roots” venues, theaters and bands to enable them to ticket their own events online. We are well suited to those who might be put off by the extortionate fees Ticketmaster charge and don’t need the large scale corporate facilities that they provide such as ticket provisioning (printing and distribution) and a large call center.
Are you working on any new features, and if so, would you mind sharing with us what users can expect of Stubmatic in the months to come?
We are at a stage where we have got our site to the point it is stable and serves the need of our user base. As mentioned before we are now focused on trying to reach new users that would benefit from our service. We do have new features planned however we like to be as user driven as possible and encourage our users to contact us with feature requests. One that we are looking into is offering the ability to fully skin the checkout process.
Your Myspace widget is a great idea of course – have you considered other social networks? Do you feel Myspace is still the top priority on that front? Reverbnation is pretty popular. Seems as if Facebook kind of screwed up that one with their page system. How about Bebo, Sonicbids, band blogs etc? What’s your take on this?
We wanted to get a social network app out and see how popular it was as a concept. We thought long and hard about which platform to go for and decided on MySpace as the majority of our users were using MySpace as a promotional platform. In addition, MySpace had recently launched their App platform. We didn’t feel the closed nature (where by users need to be members) of Facebook suited a promotion tool like this. We would happily look into porting our app to other social networks if the demand is there.