In this small post I wanted to let you know about this rather coarse yet very interesting post I read called “The Memefication of Your Band” by Carles from the Hipster Runoff blog. This inspiring post goes on about how bands can drive traction by organically focusing/delivering/working-on buzz factors and memes to grab/catch the attention of their fans and of the general public.
This article isn’t a “tutorial” on how to accomplish this, rather it’s an introspective analysis of how these promotional vectors can be employed.
Starts off like this:
If you were starting a band today, what would you do to make sure that you ‘made it’? Do you feel like you have to ‘make the best music possible’ and expect a solid network of followers to automatically warm up to you? Or do you feel like there is a ‘game’ which must be played in order to ‘make it’?
In our modern world, 99% of ‘bands’ could be defined as groups of people who created a myspace page and uploaded 1.5 songs. These people have no vision of the modern landscape, and do not understand what it takes to grow into a ‘band worth following.’ While the ‘live performance’ is eventually a critical element in a band’s rise to prominence, there is a game which can be played on the internet to achieve success.
Read the rest of the article here.
I don’t necessarily agree with everything said, nor do I really disagree with anything. My initial reaction after the first couple of paragraphs was “yet another post about how bands should care more about their image than their music”. Well this article really has nothing to do with those considerations – it is much more attached to the fact that bands, in today’s day and age, have an increasing number of buzz-worthy opportunities they can exploit.
In conclusion, I encourage reading it – its approach will create a reaction.