Trent Reznor (NIN) and Rob Sheridan (art director for NIN) have publicly released their brand new NIN band-fan interaction iPhone application. A video is worth a thousand words, so behold the wonders of 3g enabled mobile technologies:
I also recommend reading Underwires’s post on the matter to see how it works in further detail.
It’s quite possible that Reznor, Sheridan and Rose are up to something bigger with their platform. They could easily open up this kind of system to other bands. Behind all the image gimmickry of their app. lies amazing possibilities for bands to interact with their fans.
Mruff to that.