I cited the artist Wax a couple of times in this blog, in part because he’s one of those Youtube phenomenon figures, and mostly because he is extremely talented at what he does. There are a lot of “video stars “out there, most of whom become famous due to a viral idea displayed on video – a great number of these talents get their 15-minutes of glory and fall into the deadpool of the long-lost Youtube archives – but Wax pertains to the category of artists who just doesn’t let go. And rightfully so: all his videos generate at least tens of thousands of views (all his hits amount to over a million), and his viral activities earned him a lot of respect and recognition in the virtual world.
But is it possible to quantify what that success is really worth in the offline world? How to migrate from the tube to the stage and does online prosperity = offline prosperity? That’s what Wax is trying to figure out now that he’s moved to L.A
His story is described in the first episode of the Made in L.A. series.
Made in LA was created by Damon Campbell, Dan Mercaldi, and Raheem Dawson. These three independent producers are apparently launching short documentaries on up-and-coming talents trying to make in Los Angeles.
In this first episode, Wax sits down with Damon Campbell, and they “discuss everything from YouTube hits to the importance of performing live… and of course, making it in L.A.” Very interesting insights.
Check out Made in LA: Ep. 101 – Wax, along with the bonus video Made in LA: BONUS – Wax speaks on the state of hip hop.
As Wax puts it, there’s no money to be made on Youtube, at least not before websites start to seriously redistribute their advertising cash to the people who generate the traffic, but virtual fame does open doors, and it does initiate a fan base. In today’s day and age, it seems that the gap between the importance of offline and online activities is narrowing down.