Ben Walker is a music 2.0 whiz. He has tried out and experimented with almost every social-media, web 2.0 tool he could find. He has got a website, a wiki, a couple of blogs, a twitter song and account. He’s signed up to countless music social networks and video hubs. He’s done songwriting contests and crowdsourcing events, and I’m most likely missing out stuff. His latest buzz-worthy idea was his Big Gig that we have talked about and tweeted many times before. Ben’s idea was to take the media tools that made him famous online and use them in an offline environment.
His Big Gig went live in Friday (1rst of May) at the North Wall theatre in Oxford, and was streamable online on http://bensbiggig.rezpondr.com (that’s where you can go to see the video recording of the whole event). The gig was planned ina very professional manner, and its outcome was clearly successful.
I wrote Ben an email on Saturday asking him to do a little recap on his Big Gig. Here’s the lowdown he sent me the day after:
What web 2.0 tools did you use at your Big Gig?
- Twitter, 12seconds, Flickr, Vimeo, Tumblr for promotion
- Bambuser for video streaming
- AudioBoo, 12seconds for interviews and audience reactions
- Twitter for displaying #bensbiggig tweets on the big screen
- Rezpondr for pulling it all together into the bensbiggig live page
How did you make fans online and offline interact?
We delivered a different experience to the online and offline audiences:
- The offline crowd got an evening of great entertainment and saw the Twitter messages etc. happening around them.
- The geeks used the Twitter screen for Heckling 2.0 and general backchannel chat.
- The audience in the venue also got to sing along. ;)
- The online crowd got to watch the video stream (which was generally ok, but a bit choppy in places), see the Flickr photos, 12seconds updates and Twitter stream, and interact using the chat room.
What was the turnout of the event?
I haven’t scoured the log files yet, but at our current estimate we had about 180 in the venue and over 250 watching online.
How did people react
The reactions I’ve seen have all been very positive. The audience in the venue had a great night, and were all smiling on the way out. The Twitter messages were all positive, and even when people had trouble watching the stream they were happy to be involved, Twittering about it and checking out all the secondary content.
Are you satisfied with the outcome of your first Ben’s Big Gig?
Absolutely. We built the idea up from scratch, and intentionally used user-level social media technology (where more pro technology would have delivered a more reliable result) so that Ben’s Big Gig can act as a proof for musicians who are worried that they will have to play smaller and smaller gigs that we can bypass labels, promoters and press and still pack out a theatre gig twice over!
Congratz to Ben on his Big Gig!