Telecomunication giant Rogers has just launched a new agreement with event organizer behemoth Live Nation that provides Rogers customers with no service fee tickets to all Live Nation events in Canada if they purchase them through the wireless box office. The wireless box office is a rather new mobile ticketing service that not only allows you to buy entry to concerts via your cellphone but also to enables customers to use their phone as their ticket – in other words have their phone display the virtual ticket at the gig.
The partnership between Rogers and Live Nation is very new, but this wireless box office thing is already a year old. Wonder how I missed it.
Anyways it’s a pretty neat idea. Here’s the commercial: