I haven’t been very active on the blog these two past weeks. Greg and I have been fairly busy partnering up with Emergenza, that international battle-of-the-bands you probably might have heard of. We contacted them about a month ago asking if they would be interested in trying out our Fanteraction service. I pitched the idea to one of the organizers, and he said they would give it a shot for the finals in Paris.
So about 3 weeks ago we focused our efforts on getting an “Emergenza profile” fired-up, discussing features with the organizers, handling many other logistical tasks, and making sure all the bands created accounts and filled-up their profiles.
Since the organizers kinda took way too much time to give us all of the bands’ emails (in order for us to invite them to the site and get certain technical formalities handled specifically for the Emergenza event), we decided to fetch those email addresses ourselves. Well I’ll be damned ’cause what I thought would be an easy one or two hour task (there were 24 band in total divided in two dates) took me twice that time. You see, I thought finding a band’s email address was easy thanks to basic searches on myspace and facebook. I discovered to my grand demise that many bands like to hide their emails – not hide in the sense “I’m afraid of spammers, so you’ll just have to myspace me”, rather hide as in “let’s see were the most incoherent place to hide my email would be, just because I don’t quite grasp the concept of being easily contacted”.
Because seriously, let’s face it, bands don’t really reply on myspace anymore. Well some do, but myspace has really become this virtual junk yard were bands barely even update their shows anymore. Maybe it’s not the case for you, or you, but I can confidently say that it’s the friggin’ case for tons of bands. Facebook generates a bit more reaction in terms of messages and replies, but not always. It seems to me that most bands believe that just by creating a fan page and creating a group for each show, they are mastering social media.
To get to the point of this post, put your band’s email, or primary band member’s email where you want people to see that you exist!
There is this one solo singer songwriter playing in the Emergenza Paris finals who has an active myspace, an active website, has apparently sent out press releases about his gigs, or has at least had some press coverage for his events, and who just doesn’t want people to email him. It’s crazy. This guy is in the top 200 charts in France, and by the way he promotes himself online you can see he’s screaming to get noticed, yet I can’t get a hold of his email address, at all, and of course he is not replying to my myspace message either. I could be U2’s manager wanting to put him up as an opening act that I wouldn’t know how to reach him.
I just don’t get it.