Research in Motion (creators of Blackberry), who is sponsoring U2’s 360 tour, is preparing to release their first “mobile album”. Go to http://blackberry.com/u2 to see the trailer.
The application itself seems like a pretty basic bundle of features U2 fans will love playing with. Apparently it allows them to listen to the album, write comments, share pictures and whatnot. One interesting aspect shown in the trailer is the part where we see a materialized concert arena with dots pointing out to some people in the audience (pic seen above). The sequence is introduced by the sentence “Experience the tour from all angles”. Wonder what’s behind such an evasive explanation. My first thought was a feature that would enable fans to shoot videos from where they are seated, and have them uploaded to a central server accessible to others. Or maybe will it be a simple chat-like feature that enables fans to share impressions on the gig or something.
Pricing and release date haven’t been officially announced yet.