Last week I wrote a post on the new Indie Artist X project, devised by a group of music industry insiders, who’s main goal is to launch the career of an anonymous musician by applying all DIY techniques and music 2.0 tools available in today’s day and age. In other words, these music insiders will act as consultants for Artist X for a period of 4 months, recuperate and publicly announce concrete results for X’s progress, and basically just attempt to use this experiment to create a custom business plan for indie, DIY bands and musos.
In this spread – http://gigdog.gy/_indie_projectX_spreadsheet – you can see the project’s main objectives and strategies, as well as that list of advisers.
One thing I either didn’t notice for my previous post, or that simply wasn’t there yet, is the set of different sheets at the top of the document where each adviser details his/her plan for X, and generally explain the highlights of their mission (as well as the tools they intend on using to accomplish it). Having just read through it, I decided to share this tid bit of info because this simple sheet, which is most likely going to evolve and get more detailed as the project goes on, is a great starting point, or a healthy break-down of what any musician can, and even should do, while trying to market his/her self.