Some time ago, I had written a post on a band management website called Music Arsenal. Its founder, Jimmy Winter, who was working on an analytics features for Music Arsenal, decided to turn turn the feature into a whole new independent venture called RockDex Pro. I received an email from Jimmy on Friday asking me to check it out, so I did.
RockDex Pro is a comprehensive, simple and complete analytics solution for bands who wish to know who’s talking about them and on what social network. One of my favorite features here is the Twitter integration.
“Initially launched just before SXSW Music in March, RockDex provided a measurement of an artist’s overall social presence with its RockDex Score. RockDex Pro vastly improves on this by providing in depth information on how artists are represented and discovered across various social networks and blogs. Bands and their reps can use this information to understand how their marketing efforts are working, discover rising talent while its still off the radar, and understand customer behavior”.
If you are using Twitter for your band, you’ll want to check this out. RockDex not only shows you your Twitter stats, but also indicates who’s tweeting about you. So basically you can directly connect with the twitterers who are preaching the good word. Very useful stuff.
The RockDex Pro beta was just launched on Friday. You can take a look at the app at http://rockdex.com/signup using the invite code ‘gigdoggy’.
Finding and understanding your fans is crucial in the current music environment. I built RockDex Pro to bring a lot of that fan information into a single location to make marketing and promotion decisions easier.
Here’s a tutorial video – http://gigdog.gy/_rockdex_tutorial.