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Archive for the ‘Band Talk’ Category

indie_artist_x_logo_smJust a quick note to let you know that David Rose, who is editor over at www.knowthemusicbiz.com and responsible for Artist X’s website, has published an article yesterday on his strategies for getting X’s site up and running. Once again, this is a good overview for any musician who lacks website creation skills and who needs to get things rolling fairly quickly (and who is on a budget of $20/month)

The final choose for X is a mix of popular online band services:

  • Bandzoogle for its website templates
  • Reverbnation for its plethora of widgets
  • and Audiolife as a complete e-commerce solution (for merch, physical CDs, Mp3 distribution and warehousing.)

Read the article here. Nice breakdown of what every service offers and can accomplish for X.

Woof.

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rockdexSome time ago, I had written a post on a band management website called Music Arsenal. Its founder, Jimmy Winter, who was working on an analytics features for Music Arsenal, decided to turn turn the feature into a whole new independent venture called RockDex Pro. I received an email from Jimmy on Friday asking me to check it out, so I did.

RockDex Pro is a comprehensive, simple and complete analytics solution for bands who wish to know who’s talking about them and on what social network. One of my favorite features here is the Twitter integration.

“Initially launched just before SXSW Music in March, RockDex provided a measurement of an artist’s overall social presence with its RockDex Score. RockDex Pro vastly improves on this by providing in depth information on how artists are represented and discovered across various social networks and blogs. Bands and their reps can use this information to understand how their marketing efforts are working, discover rising talent while its still off the radar, and understand customer behavior”.

If you are using Twitter for your band, you’ll want to check this out. RockDex not only shows you your Twitter stats, but also indicates who’s tweeting about you. So basically you can directly connect with the twitterers who are preaching the good word. Very useful stuff.

The RockDex Pro beta was just launched on Friday. You can take a look at the app at http://rockdex.com/signup using the invite code ‘gigdoggy’.

Finding and understanding your fans is crucial in the current music environment. I built RockDex Pro to bring a lot of that fan information into a single location to make marketing and promotion decisions easier.

Here’s a tutorial video – http://gigdog.gy/_rockdex_tutorial.

Woof.

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Hypebot’s interview with Amanda Palmer is a must read for basically anybody, so I highly recommend you take some time here and there and check out all three parts (as well as the comments!).

Posted exactly as on Hypebot’s blog:

amanda palmer hypebot interview

If the point is to find meaning and fulfillment but the very idea of staying connected is causing you eternal anxiety, it’s defeating the purpose… I simply feel blessed that I’m an emotional exhibitionist right around the time is seems to be expected and en vogue.”

Part 1Part 2Part 3

Thank you Bruce for this wonderful interview, and of course for Hypebot! (Follow Hypebot on twitter @hypebot)

Oh and here’s Indaba’s interview with Amanda (this time it’s a video!) talking about Twitter (yet again), her crazy success stories, and other music 2.0 stuff – very interesting as always.

Mruff.

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porter mason book

Porter Mason is the guy who drew gigdoggy’s main splash-page cartoon, and a very smart and talented individual at that. I follow him on twitter (@portermason) and the guy’s got a real sense of humor. Not only that, but he’s the embodiment of a DIY artist: he publishes his own books, is on top of the social media game, uses all the tools out there to get his brand out etc..
I received this email this morning, and I just thought I would share it with you doggy-readers as an example of GOOD marketing practice (simple, personal, and funny – i loved the Micheal Bay bit :)

please note that this is the first email of this kind that I ever received from Porter – so I’m not preaching spammy practices to you lot out there – and no, we aren’t paid to write this post :-)

************************************
Summer is here, and prices at PorterMason.com are dropping. Dropping like my rent when I move to Los Angeles in September!

Yes, in September I’m leaving New York to move to Los Angeles.

And you know what I don’t want to move across the country? Unsold piles of my book of comic strips, All Local Bands Suck (Except Ours)!

So help me out: buy my book of comic strips now from PorterMason.com

We all know you want to buy the book, but you just haven’t gotten around to it yet. Well friends, this is your moment.

I’ve even dropped the price to $11.99 for a limited time.

Only $11.99!! That’s less than a single ticket to Transformers 2! For 92 beautiful pages of comic strips from my hit cartoon, Bassist Wanted! And none of that $11.99 will go to support director Michael Bay. I guarantee it.

I think we can all agree my book is this summer’s alternative to Transformers 2.

So again, if you’ve thought about buying the book, I’d really appreciate it if you’d pull the trigger now.

Buy it online right now at: http://PorterMason.com/store

You can use your PayPal account to pay for it, but if that annoys you, PayPal also lets you just use a credit card.

Now if you ever see me in person, I will always have copies of my book on me, and will be happy to sell you one right then. Believe me. Just ask.

But don’t wait to see me! Who ever sees me? No one! And you won’t have cash! Or I won’t be able to make change! Bah! What a hassle! Just buy it now online instead.

And if you wouldn’t mind, please pass on the word about the book.

Email friends. Blog about it. Put stuff on Facebook. Twitter some tweets. Every little bit helps.

Remember, this is a one-man operation.

I have no company backing me and my comics. It’s just me and you, friends. It’s me and you (and my book) against AIG and Halliburton! So let’s really give those corporate jerkfaces a run for their money, huh? Yeah!

OK, that’s it.

Love,
Porter

P.S. I promise I’ll only send these emails once or twice a year.

**********************

Porter is right, i WAS meaning to buy the book and just hadn’t gotten around to it, and I can totally relate to his situation, having moved around myself quite a bit.

Congrats Porter, you just got my $11.99, and we wish you good luck in LA!!

Greg

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Yesterday, Adam Yauch from the Beastie Boys did something that I consider to be bold and courageous. Something you would really not expect from the likes of such an artist. Something that will garner respect and appreciation from his fans. He announced to the world, via Youtube,  that he had (treatable) cancer to jutify the post-poned tour dates:

Why would he come clean like that? The announcement is very natural, even got me thinking I knew him a little. I’m not a huge fan of the Beatie Boys but that got me connected. Such and honest way of updating the people who truly ‘want to know’ is a sign of respect. He is respecting his fanbase in an extremely delicate way, and just for that, I’m going to check out his tunes today.

Woof to Adam

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creators.rockband.comRockband is opening up its doors to, well euu, bands! Through the creators.rockband.com website, bands will be able to submit their own tracks after having made them Rockband-compatible. It’s all explained in the video bellow, but in a few words, bands will have the possibility to record their tracks, MIDIfy and package them for the RockBand platform, have them reviewed by the community, and if everything goes well, will be able to sell their Rockbanded songs to the world.

Here’s the trailer:

Seems like an ok idea. All depends on how musically inclined the RockBand community really is. Will the gamers take time to try out songs they never heard before? Will the bands take the time to package those songs? The process of MIDIfying every track must be pretty time consuming, not to mention difficult. Will the work be worth it? Will having your song uploaded to such gaming networks be a sustainable source of promotion and revenue for bands, as the above trailer so proudly says it will? hmm, I’m very skeptical here. I’m really not sure many indies will jump through the hoops, but labels might give it a try for promotion purposes.

Bark?

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