Porter Mason is the guy who drew gigdoggy’s main splash-page cartoon, and a very smart and talented individual at that. I follow him on twitter (@portermason) and the guy’s got a real sense of humor. Not only that, but he’s the embodiment of a DIY artist: he publishes his own books, is on top of the social media game, uses all the tools out there to get his brand out etc..
I received this email this morning, and I just thought I would share it with you doggy-readers as an example of GOOD marketing practice (simple, personal, and funny – i loved the Micheal Bay bit :)
please note that this is the first email of this kind that I ever received from Porter – so I’m not preaching spammy practices to you lot out there – and no, we aren’t paid to write this post :-)
Summer is here, and prices at PorterMason.com are dropping. Dropping like my rent when I move to Los Angeles in September!
Yes, in September I’m leaving New York to move to Los Angeles.
And you know what I don’t want to move across the country? Unsold piles of my book of comic strips, All Local Bands Suck (Except Ours)!
So help me out: buy my book of comic strips now from PorterMason.com
We all know you want to buy the book, but you just haven’t gotten around to it yet. Well friends, this is your moment.
I’ve even dropped the price to $11.99 for a limited time.
Only $11.99!! That’s less than a single ticket to Transformers 2! For 92 beautiful pages of comic strips from my hit cartoon, Bassist Wanted! And none of that $11.99 will go to support director Michael Bay. I guarantee it.
I think we can all agree my book is this summer’s alternative to Transformers 2.
So again, if you’ve thought about buying the book, I’d really appreciate it if you’d pull the trigger now.
You can use your PayPal account to pay for it, but if that annoys you, PayPal also lets you just use a credit card.
Now if you ever see me in person, I will always have copies of my book on me, and will be happy to sell you one right then. Believe me. Just ask.
But don’t wait to see me! Who ever sees me? No one! And you won’t have cash! Or I won’t be able to make change! Bah! What a hassle! Just buy it now online instead.
And if you wouldn’t mind, please pass on the word about the book.
Email friends. Blog about it. Put stuff on Facebook. Twitter some tweets. Every little bit helps.
Remember, this is a one-man operation.
I have no company backing me and my comics. It’s just me and you, friends. It’s me and you (and my book) against AIG and Halliburton! So let’s really give those corporate jerkfaces a run for their money, huh? Yeah!
OK, that’s it.
P.S. I promise I’ll only send these emails once or twice a year.
Porter is right, i WAS meaning to buy the book and just hadn’t gotten around to it, and I can totally relate to his situation, having moved around myself quite a bit.
Congrats Porter, you just got my $11.99, and we wish you good luck in LA!!
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