Posts Tagged ‘affiliate program’

You could think that the world of music social networks is completely saturated, and that the new ones would be deprived of originality. Well we aren’t there yet. Actually we’ll probably never get there due to non-stop technological improvements that enable more complex media players.

What seems to be working now is the all-in-one approach where a social network tries to cram as most features as possible into a single profile. Last week we took a look at LP33.com representing some practical innovations, and now Plugo.la has been brought to my attention.

Plugo.la is a fairly straight forward type of social network where bands and fans can sign-up, create accounts, make lists of friends, share music and so on. Its embeddable widgetized media player allows users to take care of all their digital needs in one place. With it you can upoad songs AND videos and sell them as you see fit (you can either choose to sell individual tracks or full lenght albums at any chosen price).

Plugola’s most original component would be its affiliate program, or as they call it, the ‘plugging’ feature. “Plugging” allows fans who have already purchased your music/videos an opportunity to help you distribute & sell this same content at your approval. By default, your “affiliates”/fans will receive an incentive of 5% of the download price, but you may set this percentage to whatever you like.

If you’re launching your social networking endeavours for the first time Plugola is a good place to start out. They have just launched a couple of weeks ago and are planning on intergrating further improvements. It’s a good idea to get your music on as many of these social sites as possible anyways, and with their affiliate program Plugo.la constitues an interesting option to get the ball rolling.


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SoundsBox is a relatively new Russian online music store launched barely a year ago that does the same ol’ things as all the other online music stores out there: they sell music from a vast catalog of artists. One major difference though, SoundsBox sells tunes for only 14 cents offering the most competitive prices you’ll find on the net. I had fun searching for some jazz rock albums just to see if they had them in stock and was pleasantly surprised by what they had to offer, especially when I see that most of these albums, hardly ever containing more than 4 to 7 songs, are sold for less than a buck. In addition, when you buy a whole album you get 20% off.

The price is low but so is the quality of the music as SoundsBox only sells mp3s with bit-rates ranging from 192 to 320 kbps, but nowadays compressed music isn’t an issue anymore. And no, the service is not illegal as all the material is licensed under of the Russian Multimedia and Internet Society (ROMS).

This site is different from others on a couple of other aspects. For instance you must use their Java based app to download the songs you purchased. This essentially makes it easier to follow-up on your past purchases and have everything managed in a centralized window.

Another interesting feature is SoundsBox’s customer support. Not only are they rumored to answer your questions and take care of all your problems in very short delays, but you can also request artists you haven’t found in their database.

Other features like an extensive list of charts, gift certificates and an affiliate program make this site even more user friendly.

While the music industry is trying new methods like MySpace Music to bring free music to consumers thanks to ad revenue, a site like SoundsBox clings to the old model by making song pricing too damn interesting to be true. With their catalog growing everyday, it’s just a couple of months before iTune’s 99 cent model will be considered too expensive just like the average $20 price tag of physical CDs are to the eyes of music lovers.

Here’s a comment from SoundsBox I found on a Edible Apple’s article on the new MySpace Music service:

“Services like SoundsBox are going to be filling the void in music downloads. There’s lots of people out there who won’t use torrents and free downloads, who believe in paying for music, but who DON’T want to fork out for corporations and industry promotions, who want the tracks they love from past artists, albums they own on cassettes that have gone bad, but also want to sample new artists and the hottest new tracks. With a price tag of 14 cents a track, with no international limitations, this kind of service is banking on the waves of customer dissatisfaction. They’re gonna rock”.

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Sonicbids helps bands get gigs. Sign up now, free.

I received a mail from SonicBids to let me know that they are opening up an affiliate program, and will now pay members to promote their services via banners and text – getting someone to register for a free Sonicbids trial account will reward you (the affiliate member) with $3.

Sonicbids has teamed up with Comission Junction, a leader in affiliate marketing programs, to provide real-time reporting, and monthly commission checks.  All you have to do is sign up for the Sonicbids Program directly through the Commission Junction Member’s Area – you can create a Commission Junction account here.

As some of you probably know, SonicBids provide an online platform where artists can build  electronic press kits and submit them to thousands of venues/ events/promoters around the world. With over 160,000 bands and more than 14,000 promoters, they claim to be the industry reference for booking gigs. They make money by charging membership fees (for bands), listing fees (for promoters), and submission fees (for applying artists). Many event promoters work exclusively with SonicBids, making it an indispensable crossroad for bands who thrive to tryout all possible resources to book gigs.

Some people love Sonicbids, and some hate them. The latter argue that having to pay a monthly fee plus a fee to submit your EPK to events without any promised results feels like a scam. Their frustration is apparent when browsing through the site’s forums – but then again, you can’t expect a service in such a crowded and confused business to magically suit everyone’s needs.  For some more discussions on this love/hate relationship between Sonicbids and bands, here’s a Wired’s post on the matter.

In any case,  Sonicbids aren’t chompin’ cigars all day long with their feet on the table, at least that’s not the impression I’m getting. Their newsletter suggests tons of interesting gig/licensing opportunities/advice at least three to four times a day. So for them to open up an affiliate program is intriguing. Either business is going very well or they are in dire need of new members.


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