Interesting graph here. Always refreshing to see how all this plays out in terms of units shipped. Never would’ve thought digital downloads, whether they be for singles or for albums, would represent such low revenue in this time and age. Seems like people still haven’t gotten that used to buyin’ on the web, and it appears to be just ridiculous to count on making any money with CDs, so yeah, this graph is yet some more corroborating evidence that bands have got to be as creative in marketing whatever they can, than as in creating their music.
Multi-Tasked Creativity will represent the musician’s greatest ally in the decade to come.
Read Full Post »
Bandize is finally out of Beta!
Bandize is a logistics management platform for bands that offers a whole set of practical tools to organize their contacts, tours, tasks, products/merchandise and whatnot. It’s a complete package solution for all bands who wish to organize their activities in one single place, bypassing the many logistical struggles they have to deal with.
Although I can’t fully utilize the site since I am currently not in a band, I can tell you I would have my whole account filled with info if I did. Slick interface, very complete set of tools, nicely implemented messaging system, possibility of importing content from other music social networks, Bandize is probably the most comprehensive management solution for bands out there. Do Check it out.
Read Full Post »
“If nothing bad is ever said, Nothing good will ever be done”
In the music 2.0 realm, these two past years have been all about describing what bands should or could do to leverage their fan base, to promote themselves to the outside world, to better their networking tasks and skills etc. Discussions on the web lately are almost only referring to ways bands can use tools to augment their reach, and the Gigdoggy blog is no exception.
One thing I hardly ever come across tough is “how bands can better their music”. It seems to me that discussions on the quality of music are often shadowed by those on the importance of networking, or the importance marketing/promotion. I never stumble-upon blog posts that encourage artists to take a step back and focus on say, the meaning and the originality of their music. Why is that? Is it because we are afraid of asking the tough questions? Is it because the creative process is so “personal” that it should be left untouched, pure and, well, personal?
I find intriguing that our online world that boasts to be infinitely communicative is seldom the place where it is possible to gather real cold-hearted feedback. Everyone involved in social media wants to be friends with everyone else and what is said out loud is hardly what is thought inside. Add that to the fact that art is considered subjective and you will realize that being exposed to constructive criticism is not an easy task.
So, how do you manage to get real feedback for your music on the web? (The only places I can of are SoundOut and TAXI.com.)
Read Full Post »
Posted in Booking & Promotion, tagged band promotion, bands, blog, doggy, interviews, music, promotion element, really want it, unsigned bands on June 23, 2009|
2 Comments »
The other day I wrote a post called “Where are you hiding your band’s email address“. While browsing through the web in search of bands’ email addresses I realized that many unknown or unsigned bands seem to conceal them in the most awkward places on their Myspaces, Facebook pages and websites, not to mention that most of the time their email addresses just aren’t available anywhere.
For some bands who say that they “want it” (as in “some form of success”) , this can seem pretty paradoxal.
One regular reader of our doggy blog posted a rather interesting comment that we felt would constitute a nice little post that goes along the lines of “How much do bands REALLY want it?”
It’s interesting to me, but sometimes I don’t think bands are even eager for promotion. For a while I was doing interviews for unsigned bands that I liked on an unsigned band website. Curiously, some bands would not respond for weeks to a request for an interview. Similarly, after agreeing, sometimes they would not respond to the questions I email them for perhaps months. Often I’d have to follow up with them to ask if they’d gotten a chance to look at the questions. Sometimes I’d have to email the initial questions again.
Arrogant rock star comes to mind, but I don’t think it’s arrogance. I think they’re just clueless half the time. Heck, they’re unsigned nobodies (albeit talented nobodies imho) if I was trying to get in touch with them. I just think they don’t understand that it’s not always about the music, that there’s a promotional element to getting their name out there.
There’s so much good music out there, and it’s so difficult to be heard above the throngs.
Read Full Post »
Posted in fanteraction, tagged band's email, bands, battle of the bands, emails, emergenza, facebook, manager, myspace, paris, U2 on June 17, 2009|
6 Comments »
I haven’t been very active on the blog these two past weeks. Greg and I have been fairly busy partnering up with Emergenza, that international battle-of-the-bands you probably might have heard of. We contacted them about a month ago asking if they would be interested in trying out our Fanteraction service. I pitched the idea to one of the organizers, and he said they would give it a shot for the finals in Paris.
So about 3 weeks ago we focused our efforts on getting an “Emergenza profile” fired-up, discussing features with the organizers, handling many other logistical tasks, and making sure all the bands created accounts and filled-up their profiles.
Since the organizers kinda took way too much time to give us all of the bands’ emails (in order for us to invite them to the site and get certain technical formalities handled specifically for the Emergenza event), we decided to fetch those email addresses ourselves. Well I’ll be damned ’cause what I thought would be an easy one or two hour task (there were 24 band in total divided in two dates) took me twice that time. You see, I thought finding a band’s email address was easy thanks to basic searches on myspace and facebook. I discovered to my grand demise that many bands like to hide their emails – not hide in the sense “I’m afraid of spammers, so you’ll just have to myspace me”, rather hide as in “let’s see were the most incoherent place to hide my email would be, just because I don’t quite grasp the concept of being easily contacted”.
Because seriously, let’s face it, bands don’t really reply on myspace anymore. Well some do, but myspace has really become this virtual junk yard were bands barely even update their shows anymore. Maybe it’s not the case for you, or you, but I can confidently say that it’s the friggin’ case for tons of bands. Facebook generates a bit more reaction in terms of messages and replies, but not always. It seems to me that most bands believe that just by creating a fan page and creating a group for each show, they are mastering social media.
To get to the point of this post, put your band’s email, or primary band member’s email where you want people to see that you exist!
There is this one solo singer songwriter playing in the Emergenza Paris finals who has an active myspace, an active website, has apparently sent out press releases about his gigs, or has at least had some press coverage for his events, and who just doesn’t want people to email him. It’s crazy. This guy is in the top 200 charts in France, and by the way he promotes himself online you can see he’s screaming to get noticed, yet I can’t get a hold of his email address, at all, and of course he is not replying to my myspace message either. I could be U2’s manager wanting to put him up as an opening act that I wouldn’t know how to reach him.
I just don’t get it.
Read Full Post »
I’m a little late on this, but what the heck.
I already wrote a little post on AudioLife (http://www.audiolife.com) some time back, a very comprehensive and intuitive online e-commerce solution for bands. In late April they added a new cool feature to their service: they are offering storage space in their warehouse for $10/month in addition to taking care of all merch shipping-and-handling tasks.
From their “Audiolife to Offer Fulfillment Services” blog post:
“We’re not just storing it for you but will then ship any of your products when an order is placed through your store. This way you can worry about your new album, upcoming show, girl/boyfriend, whatever, rather than your inventory”
I think it’s a brilliant idea!
In that blog post, they claim to be even cheaper than this guy:
If they can beat Jones and his big ass truck rental and storage, they are definitley worth it.
Read Full Post »