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Posts Tagged ‘bands’

musicforweb2

Interesting graph here. Always refreshing to see how all this plays out in terms of units shipped. Never would’ve thought digital downloads, whether they be for singles or for albums, would represent such low revenue in this time and age. Seems like people still haven’t gotten that used to buyin’ on the web, and it appears to be just ridiculous to count on making any money with CDs, so yeah, this graph is yet some more corroborating evidence that bands have got to be as creative in marketing whatever they can, than as in creating their music.

Multi-Tasked Creativity will represent the musician’s greatest ally in the decade to come.

Woof

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Bandize is finally out of Beta!

bandizeBandize is a logistics management platform for bands that offers a whole set of practical tools to organize their contacts, tours, tasks, products/merchandise and whatnot. It’s a complete package solution for all bands who wish to organize their activities in one single place, bypassing the many logistical struggles they have to deal with.

Although I can’t fully utilize the site since I am currently not in a band, I can tell you I would have my whole account filled with info if I did. Slick interface, very complete set of tools, nicely implemented messaging system, possibility of importing content from other music social networks, Bandize is probably the most comprehensive management solution for bands out there. Do Check it out.

Mruff

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creators.rockband.comRockband is opening up its doors to, well euu, bands! Through the creators.rockband.com website, bands will be able to submit their own tracks after having made them Rockband-compatible. It’s all explained in the video bellow, but in a few words, bands will have the possibility to record their tracks, MIDIfy and package them for the RockBand platform, have them reviewed by the community, and if everything goes well, will be able to sell their Rockbanded songs to the world.

Here’s the trailer:

Seems like an ok idea. All depends on how musically inclined the RockBand community really is. Will the gamers take time to try out songs they never heard before? Will the bands take the time to package those songs? The process of MIDIfying every track must be pretty time consuming, not to mention difficult. Will the work be worth it? Will having your song uploaded to such gaming networks be a sustainable source of promotion and revenue for bands, as the above trailer so proudly says it will? hmm, I’m very skeptical here. I’m really not sure many indies will jump through the hoops, but labels might give it a try for promotion purposes.

Bark?

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The other day I wrote a post called “Where are you hiding your band’s email address“. While browsing through the web in search of bands’ email addresses I realized that many unknown or unsigned bands seem to conceal them in the most awkward places on their Myspaces, Facebook pages and websites, not to mention that most of the time their email addresses just aren’t available anywhere.

For some bands who say that they “want it” (as in “some form of success”) , this can seem pretty paradoxal.

One regular reader of our doggy blog posted a rather interesting comment that we felt would constitute a nice little post that goes along the lines of “How much do bands REALLY want it?”

It’s interesting to me, but sometimes I don’t think bands are even eager for promotion. For a while I was doing interviews for unsigned bands that I liked on an unsigned band website. Curiously, some bands would not respond for weeks to a request for an interview. Similarly, after agreeing, sometimes they would not respond to the questions I email them for perhaps months. Often I’d have to follow up with them to ask if they’d gotten a chance to look at the questions. Sometimes I’d have to email the initial questions again.

Arrogant rock star comes to mind, but I don’t think it’s arrogance. I think they’re just clueless half the time. Heck, they’re unsigned nobodies (albeit talented nobodies imho) if I was trying to get in touch with them. I just think they don’t understand that it’s not always about the music, that there’s a promotional element to getting their name out there.

There’s so much good music out there, and it’s so difficult to be heard above the throngs.

Bark?

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I haven’t been very active on the blog these two past weeks. Greg and I have been fairly busy partnering up with Emergenza, that international battle-of-the-bands you probably might have heard of. We contacted them about a month ago asking if they would be interested in  trying out our Fanteraction service. I pitched the idea to one of the organizers, and he said they would give it a shot for the finals in Paris.

So about 3 weeks ago we focused our efforts on getting an “Emergenza profile” fired-up, discussing features with the organizers, handling many other logistical tasks, and making sure all the bands created accounts and filled-up their profiles.

Since the organizers kinda took way too much time to give us all of the bands’ emails (in order for us to invite them to the site and get certain technical formalities handled specifically for the Emergenza event), we decided to fetch those email addresses ourselves. Well I’ll be damned ’cause what I thought would be an easy one or two hour task (there were 24 band in total divided in two dates) took me twice that time. You see, I thought finding a band’s email address was easy thanks to basic searches on myspace and facebook. I discovered to my grand demise that many bands like to hide their emails – not hide in the sense “I’m afraid of spammers, so you’ll just have to myspace me”, rather hide as in “let’s see were the most incoherent place to hide my email would be, just because I don’t quite grasp the concept of being easily contacted”.

Because seriously, let’s face it, bands don’t really reply on myspace anymore. Well some do, but myspace has really become this virtual junk yard were bands barely even update their shows anymore. Maybe it’s not the case for you, or you, but I can confidently say that it’s the friggin’ case for tons of bands. Facebook generates a bit more reaction in terms of messages and replies, but not always. It seems to me that most bands believe that just by creating a fan page and creating a group for each show, they are mastering social media.

To get to the point of this post, put your band’s email, or primary band member’s email where you want people to see that you exist!

There is this one solo singer songwriter playing in the Emergenza Paris finals who has an active myspace, an active website, has apparently sent out press releases about his gigs, or has at least had some press coverage for his events, and who just doesn’t want people to email him. It’s crazy. This guy is in the top 200 charts in France, and by the way he promotes himself online you can see he’s screaming to get noticed, yet I can’t get a hold of his email address, at all, and of course he is not replying to my myspace message either.  I could be U2’s manager wanting to put him up as an opening act that I wouldn’t know how to reach him.

I just don’t get it.

Mruff

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I’m a little late on this, but what the heck.

audiolifeI already wrote a little post on AudioLife (http://www.audiolife.com) some time back, a very comprehensive and intuitive online e-commerce solution for bands. In late April they added a new cool feature to their service: they are offering storage space in their warehouse for $10/month in addition to taking care of all merch shipping-and-handling tasks.

From their “Audiolife to Offer Fulfillment Services” blog post:

“We’re not just storing it for you but will then ship any of your products when an order is placed through your store.  This way you can worry about your new album, upcoming show, girl/boyfriend, whatever, rather than your inventory”

I think it’s a brilliant idea!

In that blog post, they claim to be even cheaper than this guy:

If they can beat Jones and his big ass truck rental and storage, they are definitley worth it.

woof

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